Tax Guru – Ker$tetter Letter

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Posted by taxguru on February 23, 2003

Doctors Add Fees For Calls, e-mails

This makes a lot of sense to me. Of course, it’s because I long ago understood the motivating power of money to influence behavior and have always charged for my services purely based on time spent. Doctors who do start charging will find they receive fewer calls from people who are – for lack of a better term – too lazy to look for things on their own. It happens here in our office every year. We receive calls from clients who can’t find the tax organizer we sent them and want us to mail them another copy. When Sherry notifies them that they will be charged for the time it takes us to print and mail a new copy, it’s amazing how the clients are all of a sudden willing to look a little harder and can locate the earlier copy we sent. It will be no different for doctors’ patients.

KMK

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